Brand Merchandising and Ecommerce Blog

Bright Ideas and Good News From Helm

Why Quality Merchandise Matters (Even for Cheap Giveaways)

Because branded merchandise directly reflects upon your brand, you should always strive to source the best quality products that can fit within your intended budget.
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Why It's Not One-Size-Fits-All for Promotional Marketing

Your promotional marketing should be unique, goal-oriented and molded toward the values of your brand.
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The Beginner's Guide to Third-Party Fulfillment Solutions

Third-party fulfillment services take the burden of order fulfillment completely off your shoulders, letting your business focus on its core competencies with lower risk, lower overhead and more predictable business outcomes.
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Promotional Products Have Huge ROI for Brand Recognition

As companies spend billions on TV and online ads, they often forget that one of their best answers for brand recognition happens to be right under their nose — literally.
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How Branding Can Bring Cohesion to Your Next Event

Corporate events are important “trial by fire” moments for companies. Those able to professionally extend their brand through every event element will help it grow, mature and evolve. As a result, the company builds both brand equity and brand prestige.
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6 Branded Merchandise Ideas for the Holidays

As the holidays approach, branded merchandise creates unique opportunities to serve as both a gift and a method of promotional marketing.
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6 Ways Multi-Channel Fulfillment Benefits Customers

Multi-channel fulfillment can deliver an amazing experience for customers, strengthening the respect they have for your brand and encouraging them to order again.
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