Who We Are

And, More Importantly, What We’re Capable Of…

What We Do

Helm is a leading provider of branded merchandise, fulfillment, and technology solutions to some of the world’s best-known companies since 1943. Every day, we use our creativity and ingenuity to solve problems for our clients and help them build meaningful connections with their clients, employees, franchisees and end customers. It’s not about growing our brand — it’s about growing their brands. That’s how we win.

Vision & Mission

We are on a mission to create innovative ideas and services that exceed your expectations. With end-to-end branding and promotional services, we go beyond the box to deliver extraordinary experiences for our clients and their most loyal fans.

Our vision is to become the most sought-after resource for inspiring brand affinity.

Who Is Helm?

Helm is not a company of individuals. Helm is a team, composed of more than 120 talented people dedicated to helping brand affinity strengthen. No matter what responsibilities an individual worker has or how many people they manage, each one is supported by and relies upon the strengths of everyone on the team. Through our collective dedication, diligence, professionalism, grit, integrity, and imagination, we help brands’ . Each member of the Helm management team understands and is committed to our philosophy of outstanding customer service and 100% satisfaction.

Consequently: We stand behind our customers and our work with an unflinching focus on results, not empty promises.

Celebrating 75 Years of Success

For over 75 years, Helm has been helping brands enhance their appeal and inspire loyalty through our evolving set of unique, customizable, and client-focused services.

Founded in Detroit, Michigan as a commercial trade bindery
1950s - 1960s
Continued to expand services to meet client needs
Entered the fulfillment and branded merchandise business
Moved headquarters to Highland Park, Michigan
Became an early adopter of digital technology, providing innovative eCommerce solutions
1990s - 2000s
Added marketing, creative, technology, and customer satisfaction divisions
Moved headquarters to Plymouth, Michigan, and added a second distribution
and warehouse facility in Livonia
2012 - Present
Continues to open strategic sales and distribution locations across the country to serve
existing and prospective clients

Helm begins business operations

Helm begins printing and binding vehicle service manuals for Ford Motor Company

Helm grows to $3.5 Million in annual revenue

Helm continues to add clients and services during these formative years

Helm begins offering Branded Merchandise services

Helm expands into a new business opportunity developing what would become a core service in the future

Helm rebrands itself for the first time

Moving from the ships wheel to a new all type logo, Helm rebrands itself with a new Corporate Identity Program

Hello Email!

Helm introduces electronic email as the primary resource for communication and our business has never been the same

Helm moves headquarters to Plymouth, Michigan

A fresh new rebrand and a move to new headquarters is the beginning of the future of Helm


Leadership is not about a title or a designation. It's about impact, influence and inspiration. Impact involves getting results, influence is about spreading the passion you have for your work, and you have to inspire team-mates and customers. ~ Robin S. Sharma

Helm inspires every team member to act as a true leader — someone capable of making decisions on their own and coming up with solutions that improve our clients’ experience. We train our employees to work hard and give them autonomy to act decisively so they can not just follow instructions but make amazing things happen.

When everyone can be a leader, any employee can step forward at any time to be the difference between “good enough” and “exceptional.” Every day, we find ways to make this jump so that our clients can find the success they deserve. Our top personnel — the people in charge of planning and executing while ensuring everything goes right — push this leadership forward with a focus on the future. We are always striving to find ways to do things better and make things more efficient for our clients.

By empowering everyone on our team to act as leaders and inspiring them with a focus on a better future, we help the bond between great brands and their biggest enthusiasts grow stronger.


Helm cultivates a relaxed-yet-professional atmosphere for its workers, but we take certain values very seriously: Customer Service, Dependability, Communication Skills, Creativity, Proactive Problem Solving, Transparency, Accountability and — to make it all happen — Teamwork.

Everything we do both internally and for our clients is 100% customer-focused. We aim to deliver results, not excuses. Client needs come before our own, so we give employees the skills and knowledge needed to stay organized, manage conflict, and solve problems so that things get done the right way the first time.

But we also want everyone to have fun along the way! Because whether you’re a client or a coworker, we all depend on each other to do great things and help outstanding brands nurture affinity.



The world's top automotive companies choose us because we drive the industry


Our product and marketing savvy turn browsing into buying and help ring up the revenues.


Smart merchandise and industry knowledge make Helm the best destination for promotion.


We help CPGs fly off the shelf and ensure customers take your brand wherever they go.


Whatever you're producing, we'll assemble programs to build your brand.


Connect to more customers and dial up their happiness with our innovative solutions.


We've been supporting franchises and their unique needs for over 40 years.


Government offices and public programs get the support they deserve with our special skill set. There's no red tape here!